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About Us

The world of Media has been growing and developing over the past century, from the birth of cinema in 1895, to the first BBC transmission in 1929. Just 24 years later nearly 20 million people watched the Queen’s coronation in 1953. Since then, the Media has become an integral, indispensable and inescapable part of our culture; it informs, entertains, persuades and communicates with a global community.

In the Media Department at The Aylesbury Vale Academy, we believe it is essential that our young people understand and interact with this phenomenon. They are bombarded with images and products 24/7 and need to be Media-savvy to negotiate this barrage of information.

Media students are able to deconstruct Media products and open them up to close analysis. They can decode the messages in a text and understand how and why they communicate effectively (or not!) with their target audience. Media students can also respond to a production brief; completing meaningful planning activities and creating professional Media products using a range of hardware, software and other materials. Imaginative, creative and academic; well-rounded individuals who are ready to succeed in our fast moving, modern world.


The Media Team

Curriculum Leader: Mrs R Leach 

 Currently on maternity leave.

Teacher of Media: Mrs L Hallam 

 Mr I Ferguson“The media is everywhere, it literally surrounds us and infiltrates every part of our lives on multiple platforms. I believe it is essential that students are not only aware of this, but able to deconstruct texts and analyse the messages within.”


Curriculum

Key Stage 4

GCSE Media Studies

At GCSE, Media students have the opportunity to study a range of theories and concepts that are integrated into the practical work. It is an academically challenging, creative and dynamic course that informs young people about our contemporary, Media rich society. Key concepts are Media language, Institutions, Audience and Representation explored across all three platforms: print, broadcast and e-Media.

Assessments

Media One

Section A will focus on Media Language and Media Representations. Questions in this section can test any two of the following forms:

  • magazines
  • advertising and marketing
  • newspapers
  • online, social and participatory media and video games.

Section B will focus on Media Industries and Media Audiences. Questions in this section can test any two of the following forms:

  • radio
  • music video
  • newspapers
  • online, social and participatory media and video games
  • film (industries only).

How it's assessed

  • Written exam: 1 hour 30 minutes
  • 84 marks
  • 35% of GCSE

Questions

  • A range of questions relating to an unseen source and Close Study Products.
  • An extended response question (20 marks).

Media Two

Section A will be based on a screening from an extract of one of the television Close Study Products and can test any area of the theoretical framework.

Section B will be based on either newspapers or online, social and participatory media and video games and can test any area of the framework.

How it's assessed

  • Written exam: 1 hour 30 minutes
  • 84 marks
  • 35% of GCSE

Questions

Short, medium and extended response questions assessing depth of knowledge and understanding of the course.

Non-exam assessment (coursework): creating a media product

  • Application of knowledge and understanding of the theoretical framework.
  • Ability to create media products.

How it's assessed

  • A choice of annually changing briefs, set by AQA.
  • 60 marks
  • 30% of GCSE
  • Assessed by teachers
  • Moderated by AQA.

Students produce:  

  • a statement of intent
  • a media product for an intended audience

Technology

We are extremely excited about our sparkling new Mac Suite which will provide our students with the opportunity to produce beautiful practical work using new software.


Useful Links

http://www.aqa.org.uk/

http://mediaknowall.com/blog/

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